As from the examples above, you can also incorporate reply cards, coupons, QR Codes/mobile barcodes, and other mechanisms to encourage a response, generating traffic, leads, and sales. Enjoy extended shelf life for your mail piece – creative pieces are usually kept for future referenceīusinesses Using Digital Mail Here are some examples of businesses that have used direct mail creatively to get into homes and the hands of their target audience:ĭirect mail marketing helps to create a one-to-one connection with your market that is hard to achieve with broad-based media channels, such as radio or television.Choose the depth of product detail to share – you are not limited to a 30-second commercial.Tailor each piece of mail with highly personalized messaging, graphics, and offers.Reach almost anyone – nearly all consumers have a mailing address with the GTA mailing service.Targetability – meaning that you can focus your advertising budget to a segment of the audience that is likely to respond.Moreover, you can measure your efforts, from creative elements to offers, and use the data to boost effectiveness. With the right direct mail provider, you can effectively drive customer traffic and sales. If you need more creative inspiration, check out these examples of award winning direct mail campaigns.Share Us On: 10 Great Examples Of Direct Mail Advertising Direct mail marketing works best when used as part of an integrated marketing campaign. This will also help you become a better estimator over time, and thus a more effective marketer.
It’s always a good practice to measure your results after a campaign, to see how close you were to your original projections, and if you achieved a positive return on investment. Know exactly how you’ll handle positive responses, and track each one If you scan your mailpiece and can’t determine the call-to-action within 3 seconds, revise your creative. Review your creative to make sure that the recipient will know exactly what action you’re asking her to take. Know your cost per unit, and project a conversion rate, so you can estimate whether your campaign will have a positive ROI before running it. It’s better to make a strong impression to a few than to make a weak impression to many. The general rule of thumb is that the smaller and more targeted your list, the more you can spend per piece. Make sure that your names and addresses are accurate. Incorrect addresses or old contacts create a wasted investment. Your list is the most important component of your direct mail campaign. Everybody loves a deal, and make them feel that you appreciate their business by giving them a strong offer.Īfter deciding how you’re going to use direct mail, make sure to follow these 5 steps:
DIRECT MAIL MARKETING EXAMPLES UPGRADE
Upsell to Existing Customers – Send a notecard with a special upgrade offer to your best customers.Firstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail. Don’t provide any special offer – just thank them. Here are 47 creative direct mail examples to inspire your next marketing campaign. Strengthen Relationships with Existing Customers – Mail a hand-written style thank you letter from your CEO showing appreciation for their business.
DIRECT MAIL MARKETING EXAMPLES CODE
Direct them to your website to order, and use a PURL or offer code to track responses. Direct Sales – Create a “special deals” mailing, run monthly or quarterly, that’s targeted to the specific needs of your audience(s).– and send them a special introduction with the offer. Create a special offer – a quote, a discount, a pass for a seminar, etc. Generate New Leads – Consider joining an industry organization where the members are your target market.Here are some ideas for campaigns to get you thinking:
With everyone getting bombarded by digital campaigns, a well-done mailpiece can really stand out.
If you’re one of them, and are looking for ways to improve your overall marketing results, think about using direct mail.
Most newly-minted marketers entering the workforce spent their college focus learning digital marketing – social media, mobile marketing, search engine marketing and possibly email. Those mass mailings of yesteryear generally aren’t effective, unless you’re a sophisticated consumer marketer with a big budget focused on building brand awareness, or unless you have extremely accurate tracking metrics to quantify marketing ROI. The trick for making it effective today is to use direct mail as a tool to handle a single task, instead of running large-scale, expensive campaigns. If you’ve been in the marketing field for 20 or more years, you probably have plenty of experience using direct mail. With all the focus on digital marketing these days, it’s easy to overlook an old trusted medium that can play an important role in your marketing mix.
0 kommentar(er)
